Your Exclusive Invitation to the Most Outrageously Unique Dining Event of the Year!

Fabulous music, non-stop racing, food from 24 of the area’s finest restaurants and a chance to win a Rolex watch! Take in a delicious blend of food and fast cars from the Corporate Suites high atop the Backstretch Grandstands at Daytona International Speedway.

All proceeds benefit The NASCAR Foundation Scholarship Program for graduating high school seniors in Volusia County. Learn more and apply today!


Rolex 24
Halifax Health

Date:               Saturday, January 25, 2014
Time:              6 PM - 10 PM
Location:       Daytona International Speedway


  • TASTE OF THE 24 admission
  • One weekend pass to the Rolex 24 at Daytona International Speedway*, including:
    • Sprint FANZONE access
    • Budweiser Party Porch access on Saturday
    • Free Premier Parking through Gate 70 on Saturday
    • Chance to win a Rolex watch
      • Additional tickets to win a Rolex watch available for $25 each at the event

 *Checkered Flag Tickets (for Rolex 24 ticket holders) do not include a weekend pass to the Rolex 24. Checkered Flag tickets are SOLD OUT!

Thank you so much for your interest in Taste of the 24 tickets. 
The Taste of the 24 is SOLD OUT. 

If you have already purchased tickets, you can pick them up at TASTE OF THE 24 WILL CALL:

  • Will Call Hours: Friday, January 24 - 10AM-5PM and Saturday, January 25, 10AM-event start time
  • Will Call Location: Backstretch of Daytona International Speedway (Enter at Gate 70 off of Midway Avenue)

Please note: Orders placed online and via phone will be available for pickup after 24 hours to allow for processing and fulfillment.


Participating Restaurants
Amber’s Jewel Catering Backyard Boys BBQ & Catering** Bahama Breeze** Blue Grotto
Bubba Gump Shrimp Company Café Heavenly Chart House The Cornerstone Café
at Florida Hospital
Stonewood Grill & Tavern**  Daytona Taproom** Sweet Marlays**
Agave Fresh Mex & Cantina
Hidden Treasure Rum Bar & Grille Joe’s Crab Shack Lost Lagoon Wings & Grill** Mai Tai Bar

Malcolm's at LPGA

Outrigger's Tiki Bar and Grill**

Panheads Pizzeria** Sinatra's L'Aldila Restaurant/Cafe**

Sloppy Joe’s Daytona

 SoNapa Grille**

 Buttercup Bakery Deland  Americrown

** This restaurant is new for 2014!