THE GREG BIFFLE FOUNDATION LAUNCHES 2007 NASCAR PET CALENDAR WITH PEDIGREE AS SPONSOR
FOX Talent and Shelter Animals Entered in 2006 Top Dog Contest on www.NASCAR.com/foundation

CHARLOTTE, N.C. (June 23, 2006) – Today the Greg Biffle Foundation launched its 2007 NASCAR Pet Calendar featuring 12 top NASCAR drivers and the most spoiled family members – their pets.  Pedigree, the Official Pet Care Product of NASCAR, signed on as a sponsor for this year’s calendar.  

Dogs, cats, horses, and even bunnies grace the pages of the 2007 calendar.  In its second year, the 2006 NASCAR Pet Calendar was very popular with fans, making it the no.1 best selling item on www.nascar.com.  This year’s calendar has some returning veteran pet calendar models such as Greg Biffle, Dale Earnhardt Jr., and Tony Stewart.  The new faces of the 2007 calendar are Jeff Burton, Kyle Busch, Kasey Kahne, Jamie McMurray, Kyle Petty, Reed Sorenson, Martin Truex Jr., and Kenny Wallace.     

“With the help of The NASCAR Foundation and other NASCAR drivers, we created the 2006 NASCAR Pet Calendar, which fans really embraced,” said Greg Biffle, driver of the No. 16 National Guard Ford and founder of The Greg Biffle Foundation.  “The calendar’s success allowed us to help shelters across the country that needed our help.  This year we are proud to have Pedigree as our sponsor, and are looking forward to providing more shelters with the support they need.” 
 
Pedigree, the Official Pet Care Product of NASCAR, is the first ever sponsor of the calendar.  Pedigree, like the Greg Biffle Foundation, is known for its dedication to animal welfare and is an advocate for pet adoption.  This year’s calendar has some additional touches provided by Pedigree.  Each month the calendar features a “Pedigree Tip of the Month” that provides valuable, helpful hints to keep fans’ pets safe and happy.

 “We look forward to a successful partnership with The Greg Biffle Foundation,” said Rob Leibowitz, marketing director at Pedigree.  “Both the Foundation and Pedigree are committed to helping millions of homeless dogs find loving homes by encouraging dog adoption and supporting shelters and breed rescue organizations nationwide.”

Pedigree is also a sponsor of Elliott Sadler’s No. 38 Ford Fusion Team, and this weekend at Infineon Raceway in Sonoma, Calif., Sadler’s car will be sporting the Pedigree paint scheme for the Dodge/Save Mart 350 (FOX, 3 p.m. EST).  

In addition to the calendar launch, fans will have the opportunity to go online and vote in the 2006 Top Dog Contest, which was designed to generate awareness about pet adoption.  FOX announcers are paired with local shelter dogs from the Sonoma County Animal Shelter for a fun and interactive event for fans.  It’s up to the fans to determine which k-9 looks most like its FOX partner.  Fans will be instructed to go to www.nascar.com/foundation to vote, which begins on Friday, June 23, at 5 p.m. EST and ends on Sunday, June 25, at noon EST.  The winners will be announced during the race broadcast on FOX on 
Sunday.  Pedigree will donate a year’s supply of dog food to the Sonoma County Animal Shelter in honor of the winning duo. 

The 2007 NASCAR Pet Calendars will be sold at major retailers such as: www.gregbifflefoundation.com, www.NASCAR.com, Petsmart, Petco, Myers, K-mart in select markets, Books a Million, Calendar Club (mall kiosks), and Pet Supplies Plus.  The calendars will be in some retailers beginning in early July.  Other retailers will begin carrying the calendar in the fall.

You can get involved in this important cause as well. When you purchase the 2007 NASCAR Pets Calendar, any Pedigree product or Dogs Rule gear from www.pedigree.com, a portion of the proceeds will benefit shelters nationwide.

About the Greg Biffle Foundation
The Greg Biffle Foundation was founded in 2005 by Greg Biffle and Nicole Lunders to create awareness and serve as advocates to improve the well-being of animals by engaging the power and passion of the motorsports industry.  For more information on The Greg Biffle Foundation, visit www.gregbifflefoundation.com.

About Pedigree
PEDIGREE is the number one brand of dog food in the world, offering a wide variety of products for different dog life stages.  As an innovative market leader, PEDIGREE is at the forefront of pet nutrition and understands pet owner needs by providing a range of innovative products and resources.

About Sonoma County Animal Shelter
The Sonoma County Animal Shelter located at 1247 Century Court in Santa Rosa, California serves the county’s unincorporated areas, the cities of Cloverdale and Santa Rosa and the town of Windsor. It has existed since 1989, operating under the direction of Sonoma County Animal Regulation. The Animal Shelter serves the community by offering such diverse services as pet adoption, handling lost and found animals and limited veterinary services. Please visit the shelter website at www.theanimalshelter.org.