"NASCAR: An American Salute” Pays Tribute to U.S. Military
Initiative Rallies Fans, Industry and Partners to Reach
One Million Salutes to Military Members
DAYTONA BEACH, Fla. (May 21, 2013) – NASCAR announced today the launch of the second-annual “NASCAR: An American Salute” initiative, an industry-wide effort to honor and celebrate the service of the United States’ current Armed Forces members, veterans and their families.
Beginning with the upcoming Memorial Day Weekend’s Coca-Cola 600 at Charlotte Motor Speedway and culminating with the Independence Day Weekend’s Coke Zero 400 at Daytona International Speedway, this year’s campaign aspires to reach one million “salutes” to U.S. military members during the next six weeks.
In addition to being able to track the progress against one million salutes, NASCAR fans, partners, drivers, teams and tracks can salute the military by sending messages of gratitude at www.NASCAR.com/Salutes and by using #NASCARSalutes on Instagram and Twitter.
“The tradition of honoring our military is part of the fiber of our sport and has been one that has set us apart from others throughout our history,” said Mike Helton, NASCAR president. “NASCAR: An American Salute brings to life how much pride and passion we have for the men and women who serve, and have served, our country. It is a special way in which our community and our fans can collectively express our gratitude to the millions of American soldiers serving worldwide for the sacrifices they make to defend our nation.” Full Story