Nicorette® and The Jeff Gordon Foundation Offer Fans a Chance to Participate in the 2009 “Gordon Celebrity Bowl”

CHARLOTTE, NC (June 22, 2009) – The Jeff Gordon Foundation will host the Eighth Annual “Gordon Celebrity Bowl” in Indianapolis, Ind., on Thursday, July 23rd. The event will benefit critical, lifesaving pediatric research being conducted at Riley Hospital for Children in partnership with Indiana University. Nicorette®, one of the presenting sponsors, is auctioning off one of its teams to give fans a chance to participate in the tournament.

Nicorette® Stop Smoking Gum is offering a fan a chance to field a bowling team by participating in The Jeff Gordon Foundation’s online auction at . Team members will bowl three games, each with a different celebrity. There will be a live auction along with a chance to win prizes through the “Pins for Pediatrics” game.

The package includes one 4-member bowling team and 4 spectator tickets.  Each bowler receives a team photo with Gordon -- autographed by the four-time NASCAR Cup Series champion -- and a commemorative bowling shirt.  The winner will also receive a No. 24 DuPont/Nicorette Chevrolet diecast autographed by Gordon and donated by Nicorette. The auction begins on June 21, 2009 with the winning bid awarded on July 12, 2009.

“Nicorette’s partnership in the ‘Gordon’s Celebrity Bowl’ and their willingness to auction off one of their teams is another way in which they continue to show their support to the Foundation,” said Jules Moss, Marketing & Communications Manager of The Jeff Gordon Foundation. “Their ongoing involvement with the Foundation has allowed them to continue their efforts to promote a healthy lifestyle and to be able to support Jeff and his passion for children and healthy living.”

Visit for your chance to bid on a bowling team and join Gordon and some of your favorite celebrities in their efforts to help out a great cause.