MIS announces new non-profit entity – MIS Cares

MIS Cares, with assistance from NASCAR Foundation, to serve as liaison between Irish Hills speedway and all charitable causes

BROOKLYN, Mich. (April 23, 2009) — Michigan International Speedway officials today announced the establishment of MIS Cares, a 501 c (3) non-profit entity under the umbrella of the NASCAR Foundation. MIS Cares will serve as the liaison between the speedway and all of the charitable causes the speedway supports.

"MIS Cares will be an effective way for us to make a lasting, positive impact in the community through charitable giving and volunteer efforts that advance community growth and foster quality of life," Alisha Cottrell, director of Government and Community Relations for MIS, said.

The focus of MIS Cares is to raise money and distribute the charitable dollars through grants to non-profit groups in the region. MIS Cares will begin accepting grant applications in early 2010 and will award financial gifts twice annually.

“Michigan International Speedway is committed to helping improve the lives of people and those in need and we are excited about the opportunities for community service through MIS Cares,” said Roger Curtis, president of Michigan International Speedway. “MIS actively supports charities and causes and is devoted to being a leader in the area of public service at a truly grass roots level.”

Some area organizations that have been or are being assisted by Michigan International Speedway’s charitable arm include Mott Children’s Hospital in Ann Arbor, Boys and Girls Club of Lenawee County, Hospice of Lenawee, Boy Scouts Great Sauk Trail Council, Allegiance Heart Center in Jackson, Mich., the Ryan Newman Foundation and The Conservation Fund through its charity, Racing for Wildlife.

One of MIS’ initiatives is to support and conserve the Waterloo Recreation Area, in conjunction with the Michigan Department of Natural Resources, Racing for Wildlife and the Michigan United Conservation Clubs (MUCC). The 20,000-acre Waterloo recreation area is approximately 30 miles north of MIS and home to four campgrounds, beaches, picnic areas and 11 fishing lakes.

Through MIS Cares, race fans and the general public will have opportunities to become involved with the many community service projects MIS supports. The largest annual charity event supported by the NASCAR Foundation is NASCAR Day. For a $5 donation, participants receive an official NASCAR Day lapel pin and have the opportunity to wear their favorite NASCAR apparel to work.

Every year, thousands of companies participate in NASCAR Day, with the initiative benefiting many of NASCAR’s charities. MIS is one of the charity’s biggest supporters, having sold more than 15,400 pins over the past three years. The speedway’s security and fire teams have been instrumental in the sales of pins.

This year, MIS will team up with Country Market to sell NASCAR day pins. The grocery store chain with locations in Michigan’s Jackson County, Lenawee County and Washtenaw County has pledged to sell 5,000 pins in its stores from May 1 through May 15. 

Other endeavors will be announced throughout the year.

Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is the Great Escape, a venerable NASCAR national park where fans can get away and enjoy the very best in racing and camaraderie. It’s the love of racing and the thrill of a great time for race fans and drivers alike.

Tickets and camping are on sale now. For additional information, call the MIS Ticket Hotline at 800-354-1010 or visit MISpeedway.com.

Michigan International Speedway — 2009 Schedule

  • Friday, June 12              ARCA RE/MAX Series Racing for Wildlife 200
  • Saturday, June 13          NASCAR Camping World Truck Series
  • Sunday, June 14            NASCAR Sprint Cup Series LifeLock 400
  • Friday, Aug. 14              NASCAR Sprint Cup Series Practice and qualifying
  • Saturday, Aug. 15          NASCAR Nationwide Series
  • Sunday, Aug. 16            NASCAR Sprint Cup Series